Monetizing data management by peter aiken, juanita billings. These approaches differ significantly in the types of capabilities and commitments they require, but. Monetizing information as an asset is an effective way to reconcile the healthcare information economy with the valuebased healthcare financial economy. This book defines the five interrelated best practices that comprise data management, and shows you how by example to successfully communicate data management roi to senior. Lotame, the worlds leading independent crossscreen data management platform. By putting customer demand and willingness to pay front and center, you change the innovation. Monetizing data management by peter aiken, juanita. Addressing data challenges using the data management. The term data monetization is defined as the use of data to create economic value by driving new revenue or reducing costs. Peek at the everincreasing cost of a super bowl television ad and youd likely be unconvinced that many companies marketing budgets are shrinking. They do this in their book monetizing data management in part 2 bottom line payoffs. Peter aiken is an awardwinning, internationally recognized thought leader in the area of organizational data management, architecture, and engineering. Download for offline reading, highlight, bookmark or take notes while you read monetizing data management.
In a webinar that is designed to appeal to both business and it attendees. The book, written by andrew wells and kathy chiang and published by wiley in march, suggests strategies, offers frameworks and recommends tools for organizations looking to monetize. Peter is the founding director of data blueprint, a data management. Click download or read online button to get monetizing data management book now. The currency can be in the form of actual dollars, but it also refers to data used as a bartering device or a product or service enhancement. As the global volume of data increases, the challenge of monetizing data is only growing. Through its easytouse tools, monetization manager helps you manage your placements, understand.
Modernizing monolithic legacy systems data blueprint. Pdf download monetizing your data free unquote books. Monetizing your data provides a framework and path for business managers to convert everincreasing volumes of data into revenue generating actions through three disciplines. Defines the five interrelated best practices that comprise data management, and shows. Every organization has raw masses of data stored within systems of record, content management systems, reports, adobe pdf. If youre looking for a free download links of monetizing data management. Monetizing innovation is the how, who, what, where, when, and why of pricing. This book defines the five interrelated best practices that comprise data management, and shows you how by example to successfully communicate data. Monetizing data management download ebook pdf, epub, tuebl. He also wrote the first book on how to monetize data forprofit and social good as well as the first book on modern strategic data thinking. In the case of analytics, typically, these benefits accrue as revenue or expense savings, but may also include market share. A goldmine lurks within your valuable data assets for anyone to start mining.
Monetizing your data provides a practical blueprint to build out the critical capabilities that are required to execute on monetizing data. This book defines the five interrelated best practices that comprise data. Leveraging data assets to reduce organizational risk, but that is really what this book is about. Monetizing data management download ebook pdf, epub. Read monetizing your data a guide to turning data into profitdriving strategies and solutions by andrew roman wells available from rakuten kobo. Oct 15, 20 in monetizing data management, peter and juanita explore the question of how to understand and place tangible value on data and data management. A couple of weeks ago, i had the good fortune of traveling to spain to be part of the 7th national digital congress, which is the gathering of hundreds of europes biggest publishers. Peter aiken will describe multiple types of value produced through data centric development and management practices. Not if you read this book and learn the valueadded approach to managing enterprise resources and assets.
Peter aiken and juanita billings, both of whom are noted experts in the data management profession, have offered case studies of eleven specific instances where improved data management practices result in direct monetary gain. Jan 15, 2016 data monetization is the act of turning corporate data into currency. Monetizing your data turing data into profitdriving. They explore this question through a series of examples and realworld use cases to exemplify how the true value of data can be realized. Icc, the business and it solutions company that correctly predicted the 2014 oscars and designs collaboration solutions for todays workforce, has outlined five steps that can help organizations avoid being part of the estimated 70 percent of companies that fail to achieve business value projected from their big data initiatives. Less commonly, it may also refer to the act of monetizing data services. Monetizing data management, by peter aiken and juanita billings. Data monetization is the act of turning corporate data into currency. Oct 03, 2017 monetizing big data in fleetbased ondemand shared mobility october 3, 2017 evangelos simoudis 5 comments in my book and previous posts i build a broad case for the key role big data and ai play in nextgeneration mobility, and provide several examples from transportation and logistics. Mar 27, 2017 data is a companys most important asset and monetizing data should be central to every companys strategy in the future. Every organization has raw masses of data stored within systems of record, content management systems, reports, adobe pdf documents, web sites, social media feeds, log files or scanned artifacts that can be scraped, shaped and transformed into digital gold. The second half of the book provides examples of valuing not monetizing data management. The key to monetizing data management, therefore, is thinking about.
Monetizing your valuable data assets all things data and. The first half of the book provides a good overview of the importance of data management. Apr 18, 2016 monetizing innovation is the how, who, what, where, when, and why of pricing. In my book and previous posts i build a broad case for the key role big data and ai play in nextgeneration mobility, and provide several examples from transportation and logistics. Monetizing your data wiley online books wiley online library. Product market fit ultimately matters much more than good features. If you have highquality data, you may be interested in monetizing your data. Executive summary we seriously doubt that anyone would have purchased this book if it were titled. This book defines the five interrelated best practices that comprise data management, and shows you how by example to successfully communicate data management roi to senior management. From data management professionals and technical engineers, to business professionals intimately familiar with industry nuances, companies should assume that. A prescriptive approach to monetizing all your data the new book by jim rushton, managing director of armeta analytics. Through its easytouse tools, monetization manager helps you manage your placements, understand your performance and maximize your revenue all in one place. Monetizing data management by peter aiken, juanita billings get monetizing data management now with oreilly online learning.
Data on its own has value, but insights from that data substantially increase its value. Finding the value in your organizations most important asset ebook. The good news of today is that by investing in your data management infrastructure, you are effectively monetizing your data. Monetizing innovation goodreads meet your next favorite book. He is a highly soughtafter keynote speaker and author of multiple publications, including his latest book monetizing data management.
Monetization manager is a powerful platform to help you grow your business with audience network. The use of data and analytics to enhance decisions is not new or. Peter wrote the first book on chief data officers cdo, crystallizing the case for data leadership in organizations desiring to become more datacentric. In monetizing data management, the authors demonstrate how true value can be realized from our data through improved data centric approaches. Below you will find a library of books from recognized experts in the field of data management covering topics ranging from enterprise information management to data warehousing and data governance. If you play a part in innovation, this book is for you. Finding the value in your organizations most important asset pdf, epub, docx and torrent then this site is not for you. Finding the value in your organizations most important asset ebook written by peter aiken, juanita billings. Monetizing your data provides a practical blueprint to build out the.
Monetizing your data andrew roman wells and kathy williams. But what business people care most about is turning big data into big profits. Peter aiken and juanita billings, both of whom are noted experts in the data management profession, have offered case studies of eleven specific instances where improved data management practices. Data is a companys most important asset and monetizing data should be central to every companys strategy in the future. As the value of data increases along with the importance of taking advantage of the data opportunity, data management platforms and advanced analytics become more critical for. Organizations are swamped with datacollected from web traffic, point of. Jun, 2014 many data professionals struggle with the ability to demonstrate tangible returns on data management investments. Monetizing big data in fleetbased ondemand shared mobility. Monetizing data management peter aiken, juanita billings. Show and hide more table of contents product information.
Monetizing data management oreilly online learning. Failure to successfully monetize data management investments sets up. They explore this question through a series of examples. Monetizing data management, by peter aiken and juanita billings defines the five interrelated best practices that comprise data management, and shows you how by example to successfully communicate data management roi to senior management. This is the focus of russell walkers book from big data to. Transforming data into revenue generating strategies and actions. How to monetize data in five steps it business edge. In fact, data is projected to increase tenfold by 2025, and 25 percent will be realtime in nature, requiring. The book has a support website where one can find additional articles on the subject, as well as tools and templates for use in implementing ones data monetization strategies. In a webinar that is designed to appeal to both business and it attendees, your presenter dr.
There are large gaps between understanding a business problem and knowing which data is relevant to the problem. Many data professionals struggle with the ability to demonstrate tangible returns on data management investments. How to uplift your business ebook written by andrea ahlemeyerstubbe, shirley coleman. This book title monetizing data management, the reason i purchased this book is to know how to earn the money from organizational. You move from hoping to monetize to knowing you will. Data monetization, a form of monetization, may refer to the act of generating measurable economic benefits from available data sources analytics. This book makes a strong case to figure out your pricing strategy well before you even develop your product. This site is like a library, use search box in the widget to get ebook that you want.
This book title monetizing data management, the reason i purchased this book is to know how to earn the money from organizational data. The 17 cases we share will help you to identify opportunities to introduce data management into the strategic conversations that occur in the csuite. Click download or read online button to get monetizing data. Oct 15, 20 the authors mention up front in the first paragraph of the executive summary that the book is more about leveraging data assets to reduce organizational risk.
In monetizing data management, peter and juanita explore the question of how to understand and place tangible value on data and data management. Finding the value in your organizations most important asset. The currency can be in the form of actual dollars, but it also refers to data used as a bartering device or a product or service. Monetizing an organizations data is already happening all over today. How smart companies design the product around the price challenges the status quo. Finding the value in your organizations most important asset pdf,, download ebookee alternative excellent tips for a improve ebook reading.
Finding the value in your organizations most important asset paperback at. There are large gaps between understanding a business problem and knowing which data is relevant to the problem and how to leverage that data to drive significant financial performance. Everyday low prices and free delivery on eligible orders. Companies can take three approaches to monetizing their data. The authors mention up front in the first paragraph of the executive summary that the book is more about leveraging data assets to reduce organizational risk. Results from the newest mckinsey global survey on data and analytics indicate that an increasing share of companies is using data and analytics to generate growth. By putting customer demand and willingness to pay front and center, you change the innovation game.
560 1380 1609 1246 1442 718 852 615 631 1552 1126 1457 580 177 1085 1205 760 1494 1153 343 329 148 1607 1588 599 1654 1565 1357 215 1294 596 200 169 495 423 1303 514 567 1035 765 1472 552 137